Samsung The Frame vs Frame Pro: which art TV should you buy?
We love our TVs. Whether it's streaming shows or playing games, they're always keeping us entertained. But could your TV be doing more for you when you're not watching it? How about a gallery for fine art, or a slideshow for your favourite pictures, or even something which adds style to your sitting room?
If you're eyeing a TV that doubles as a piece of art, Samsung The Frame has probably caught your attention. Part TV, part gallery. But in 2025, there's a new contender in town: Samsung The Frame Pro.
So, what's the difference - and which one deserves a spot on your wall?
Let's paint you a picture…
Samsung The Frame vs Frame Pro: What's new in 2025?
Samsung's Frame Pro is more than just a refresh - it's a big upgrade. And here's why it's the talk of the town:
- Neo QLED panel with Mini-LED backlighting for deeper contrast and brighter highlights.
- Wireless One Connect box (Wi-Fi 7, up to 10m range) cuts out all those cables. Plug your console and gadgets into the box and they'll stream wirelessly to the TV!
- Higher refresh rate (up to 144Hz) for smoother motion. Definitely a plus for gamers!
- NQ4 AI Gen3 processor, the same powerhouse found in the flagship Samsung S95F OLED.
- Matte anti-reflection finish, ideal for bright rooms and really makes Art Mode look like a real canvas.
Meanwhile, the 2025 The Frame also gets a refresh with the Gen3 processor and up to 144Hz support - but sticks with QLED tech and its One Connect box is wired, so you have to plug a single cable into the back of the TV.
| Feature | Samsung The Frame (2025) | Samsung The Frame Pro (2025) |
| --- | --- | --- |
| Panel Type | QLED with edge-LED backlight | Neo QLED (Mini-LED, vertical local dimming) |
| Processor | NQ4 AI Gen2 | NQ4 AI Gen3 |
| Peak Brightness | Approx. 400 nits | Approx. 1,000 nits |
| Refresh Rate | Up to 144 Hz | Native 100 Hz, but up to 144 Hz |
| Connectivity / One Connect | Traditional wired One Connect Box | Wireless One Connect Box (Wi-Fi 7, up to 10 m) |
| Sizes Available | 43", 50", 55", 65" | 65", 75", 85" |
Pricing & screen sizes
Here's where things get practical. The Frame comes in more compact sizes, starting at 43" (£949), while the Frame Pro starts at 65" (£1,799) and goes all the way up to 85" (£3,599).
Notably, 65" is the only size available in both models. So if that's the size you're after, you've got a decision on your hands!
| Size | The Frame (RRP) | The Frame Pro (RRP) |
| --- | --- | --- |
| 43" | £949 | Not available |
| 50" | £1,099 | Not available |
| 55" | £1,299 | Not available |
| 65" | £1,599 | £1,799 |
| 75" | Not available | £2,599 |
| 85" | Not available | £3,599 |
Picture quality
The Frame Pro's Neo QLED panel delivers around 1,000 nits peak brightness - more than double the standard Frame's 400 nits. That means punchier HDR, better visibility in daylight and richer colours.
Mini-LED also brings local dimming, improving contrast and reducing blooming. Both models support AI Picture Mode, which auto-adjusts brightness and colour based on your room. You can toggle it in the settings menu under _Picture > AI Mode_.
Gamers will love the 144Hz refresh rate, though the Frame Pro's wireless setup may introduce minor latency for ultra-competitive play. But for single player games like Expedition 33, it'll be a work of art!
Design, installation & everyday use
Both TVs are designed to blend into your space like framed artwork. They feature:
- Customisable bezels to match your décor.
- Matte anti-reflection finish for gallery-like viewing.
- Slim-fit wall mount included.
But the Frame Pro takes it further with the Wireless One Connect Box, reducing cable clutter and simplifying installation. Want help mounting your TV? Check out our wall mounting guide and browse Samsung TV wall brackets.
Sound performance: does the Frame Pro mean better audio?
Yes - out of the box, the Frame Pro packs a 4.2.2 channel setup with Dolby Atmos, compared to the Frame's 2.0/2.2 channels and Object Tracking Sound Lite.
Both support Q-Symphony, which syncs with Samsung soundbars for immersive audio. But if you're after truly cinematic sound, don't miss our orchestra of Samsung soundbars.
Gaming on The Frame vs Frame Pro
Gamers, take note:
- Both TVs support VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and Game Bar.
- The Frame Pro's wireless HDMI may introduce slight latency - fine for casual gaming, but competitive players might prefer wired.
- Both support 4K at 120/144Hz, making them great for PS5, Xbox Series X and PC gaming.
Our verdict: Which should you buy?
Here's a quick guide based on what you use your TV most for:
Art lovers & design-first buyers: Both models shine, but Frame Pro's wireless setup and brighter panel are a real stand-out.
Gamers: The standard Frame offers great performance with less risk of latency.
Bright-room viewers: Frame Pro's Mini-LED and matte finish win here.
Budget-conscious shoppers: The standard Frame offers more size options at lower prices.
Minimalists: Frame Pro's wireless box is a dream for clean setups.
FAQs
What's the main difference between Samsung The Frame and Frame Pro?
The Frame Pro adds Mini-LED, wireless connectivity and upgraded audio.
Can I game on The Frame Pro, and is there input lag?
Yes, it's great for gaming - though wireless HDMI may add slight latency.
Does the Frame Pro reduce glare better than the Frame?
Yes, thanks to its matte anti-reflection finish and higher brightness.
Are bezel customisation options available for both TVs?
Absolutely - both support swappable bezels. So you can make your Frame look even artier!
Is the older 2024 Frame TV still worth buying in 2025?
Yes, especially if you're after a smaller size or a great value Frame.
Does the Frame Pro consume more energy due to Mini-LED?
It may use slightly more power, but it's more efficient than older LED tech.
What's next?
If you want to shop for a wide range of TVs, check out our TV Buying Guide – where you can shop by TV tech, find out the perfect screen size for you room and lots more!
